International and Cross-Cultural Management Research (SAGE series in Management Research)

By Jean-Claude Usunier.

International and Cross-Cultural Management Research (SAGE series in Management Research)

Description

Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the import...

ISBN(s)

0761952810, 9780761952817

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