THE ICE CREAM MAKER
By SUBIR CHOWDHURY.
Description
No other country in the world matches america's creative drive and its ability to turn innovative ideas into revolutionary products, from antilock brakes and steel-belted radial tires to sophisticated software and microprocessors. But as fast as we introduce new products, we lose the markets we establish to countries that know how to manufacture higher quality versions for less money. As japanese and european firms win market share by concentrating on quality, america is continually forced to rely on innovation to stay ahead. In the ice cream maker, chowdhury uses a simple story to ill...
ISBN(s)
038551977X, 9780385519779
