Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources

Type
Book
Authors
Kotler, Neil G.
Kotler, Philip
Kotler, Wendy I.
 
ISBN 10
0787996912 
ISBN 13
9780787996918 
Category
Unknown  [ Browse Items ]
Publication Year
2008 
Publisher
Jossey-Bass 
Pages
544 
Tags
Collections, Catalogs & Exhibitions, Museums, Global, Industrial, Nonprofit Organizations & Charities, Reference, Museum Studies & Museology, Marketing 
Number of Copies
2 
Accession‎ No Call No Availability
106 AM5.K68 2008   Yes
107 AM5.K68 2008   Yes

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