Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources

Type
Book
Authors
Kotler, Neil G.
 
ISBN 10
0787909122 
ISBN 13
9780787909123 
Category
Unknown  [ Browse Items ]
Publication Year
1998 
Publisher
Jossey-Bass 
Pages
432 
Tags
Collections, Catalogs & Exhibitions, Museums, Marketing, Nonprofit Organizations & Charities, Reference, Museum Studies & Museology 
Number of Copies
1 
Accession‎ No Call No Availability
285 AM5 .K68 1998
   		Yes

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