Innovation Diffusion and New Product Growth (Marketing Science Institute (MSI) Relevant Knowledge Series)
By Unknown Author.
Description
Offers a framework for understanding how diffusion occurs in multifaceted and complex markets. In their review of classic and more recent diffusion models, the authors investigate the mechanisms that underlie new product growth with particular attention to current market trends such as information proliferation, globalization, competition, social networks, and growth in service markets. - from Amzon
ISBN(s)
0982387717, 9780982387719
