Relationship Marketing (Marketing Science Institute (MSI) Relevant Knowlege Series)
Description
Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial issues: understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics. - from Amzon
ISBN(s)
0965711498, 9780965711494
